About Us

Next Big Crop is a full service cannabis consulting firm based in Denver, Colorado. We specialize in license procurement, facility design and construction, operational plans, managed services, compliance, supply chain management and optimizations. Our mission is to offer top-notch consulting services in an industry that, until recently, has lacked standardization and large scale agricultural principals. We offer hands-on experience and proven techniques for every phase of the application, design, construction, cultivation, processing and sale of cannabis.

Next Big Crop joined General Cannabis Corporation in 2015 bringing their consulting platform with them. General Cannabis Corporation is the comprehensive resource for the highest quality service providers available to the regulated Cannabis Industry. We are a trusted partner to the cultivation, production and retail side of the cannabis business. We do this through a combination of strong operating divisions such as real estate, consulting, security, financing and the distribution of important infrastructure products to grow facilities and dispensaries. As a synergistic holding company, our subsidiaries are able to leverage the strengths of each other, as well as a larger balance sheet, to succeed. Learn more at Generalcann.com.


Meet Our Team


Rich has been planning, building and operating commercial, cannabis cultivation and retail businesses for nearly a decade. Having lived in Boulder, Colorado during the early days of the State’s medical program, and being intimately involved in the start-up and operation of two of the county’s premier facilities, Rich has had to navigate through ever-evolving regulations, software requirements and a rapidly maturing market. Throughout this time, survival required constant adjusting of business models and tweaking of methodologies in order to remain profitable, while ensuring that the businesses were always staying between shifting regulatory-lines. 

In early 2014, Rich formed Next Big Crop to focus on passing along this experience, and the collective experience of Next Big Crop’s team, to other open-minded operators. His mission is to help them work through their own inevitable challenges and growing pains, while constantly leveraging lessons-learned from past struggles and successes. Rich designs facilities with a focus on lowering production costs, while leveraging state-of-the-art equipment and automated systems. To date, Rich has authored applications which have secured licenses for clients in CO, NV, IL, MD (highest cultivation score, state-wide), OH, CA, and PA. 

Doug is General Manager at Next Big Crop, with responsibility in sales, marketing, and client relations. Prior to joining Next Big Crop, Doug worked as a financial analyst at Blackridge Capital Group. There, he focused on the acquisition and management of insurance linked assets and related operating companies; life insurance strategy design and implementation; as well advisory for the ultra-high net worth demographic in niche areas of investment and estate planning. Doug graduated from the University of Colorado Boulder with a double major in economics and communication.



Clay entered the industry in 2012 serving as Director of Systems and Compliance for a 42,000-ft2 greenhouse and dispensary. He then joined Next Big Crop in 2015 and currently operates as Project Manager. While at NBC, he has helped write and win applications, build cultivation facilities and dispensaries, train employees, implement systems, and standardize processes nationwide. He holds a BBA in Entrepreneurial & Small Business Operations from Western Connecticut State University. 

Aaron has been working in the Electrical and Automation industries for over 14 years. His knowledge of construction and systems design helps us build new projects to their greatest potential and to enter existing facilities to maximize their efficiency and production. He has worked on a range of projects from 10,000 square feet to over 200,000 square feet. He holds an Electrical Journeyman’s License and taught apprenticeship classes at the McMurry Learning Foundation for 4 years.


Jarret graduated from Wittenberg University with a BS in History and received a BS in Education from Metro State University in Colorado. After teaching secondary Social Studies, he spent four years working for Way to Grow designing grow rooms, writing nutrient recipes, creating integrated pest management programs, and was responsible for managing several large accounts. Since joining Next Big Crop in January 2017 as cultivation consultant, Jarret has been an integral cultivation support role at each of Next Big Crop’s clients.


Rob joined Next Big Crop in 2016 from the hospitality industry. He has helped build a 50,000 square foot grow facility in Aurora, Colorado performing construction, cultivation and compliance duties. More recently, Rob helped build a 500 square foot retail marijuana dispensary in Aspen, Colorado, performing construction, dispensary operations and compliance duties. Rob built and trained all owners and staff on the state required METRC system and Flowhub. With a Masters in Business Administration from Endicott College in Boston, MA. Rob offers strong experience in operations for large scale businesses.


Jacob entered the legal Colorado cannabis industry in 2015 working within multiple dispensaries for Native Roots. From there, he moved on to work as an internal auditor at Lightshade Labs, where he controlled and tested controls of the inventories of five dispensaries. He implemented and assisted in several auditing and inventory control procedures. In addition, he worked as a manager for Back to the Garden/High Street Grower’s dispensary. Jacob received a BS in Finance from City University of New York: Baruch bringing his strong analytical, auditing and finance experience to the team.


Tyler comes from a background in construction, architectural drafting and surveying. He is a certified EMT, Firefighter 1 and HAZMAT Operator. As an architectural surveyor, he worked on both residential and commercial projects creating full-scale as-builts for malls, warehouses and grocery stores. Since joining Next Big Crop in 2017, Tyler has created hundreds of thousands of square foot CAD designs for retail and medical marijuana greenhouse and warehouse cultivation facilities in addition to dispensary facilities throughout the US.


Ann is a Quality Assurance Specialist with 20 years of manufacturing experience and over 10 years in the regulated medical device industry. As an expert in ISO 9001:2015 Quality Management Systems, Ann specializes in auditing, lean manufacturing, six sigma analysis, and other quality system tools used to accelerate growth and performance within an organization. Entering the Cannabis industry in 2016 as a Compliance Consultant working closely with Colorado infused product manufacturers and dispensaries, she helped them to develop and maintain quality assurance systems focused on supporting regulatory compliance, product and site safety.