Sales is about people, and Mali Sanati loves that. “There’s always something new and fascinating happening every single day,” Mali says. “This is such a fun environment, and that makes it easy to connect with people and form solid, lasting relationships. I’m just constantly amazed at how many really interesting people there are in the cannabis world.”
Mali joined Next Big Crop in April of 2019 as Director of Sales, after five years of specializing in software and media sales, including two years with Marijuana Business Daily. She also launched LeafLink — a software ecommerce platform serving the wholesale cannabis marketplace — in 11 states while also hiring and training and managing the inside sales team and increasing market share and profitability. Originally from Iran, she also has lived in Australia, and she speaks fluent Farsi and English, as well as conversational Arabic and Korean, the latter from her time in South Korea earning a master’s degree in International Development and Cooperation.
Travel is high on the family to-do list, but after a long day of making connections, Mali says she loves to unwind with a good book. “I have a 6-year-old, so that doesn’t really leave much downtime, but yoga is something I do for myself, along with some good fiction,” she says. “Recently I’ve been reading more books that can help with sales, but that’s not quite as relaxing.”