Our Team

Rich Cardinal

VP of Cannabis Operations

The Man with the Plan

As Founding Partner and Managing Director of Next Big Crop, Rich Cardinal puts his passions for problem-solving and plant cultivation to good use for each and every client.

“My goal is to help everyone succeed through the inevitable growing pains that come with all components of cannabis, such as lowering production costs and leveraging state-of-the-art systems.” Rich says. “My take is that even if something seems status quo and people have been doing it for five years, that doesn’t necessarily mean that it’s the best way to do it, so I love to take a step back and work with the team to brainstorm top ways to tackle it, and then collectively come up with the most creative approach for reaching the best possible outcome. It’s so rewarding to pop back into an operation that we were instrumental in launching and see everything working smoothly.”

Christian Phelps

Director of Business Development

The Efficiency Expert

Christian learned early on in his career that taking risks can sometimes lead to big payoffs, but the key is maintaining balance and striving for the greatest efficiency possible. “Understanding business dynamics is at the heart of what I’m trying to do,” Christian says. “My goal is always to squeeze as much juice out of whatever piece of fruit we’ve got, and just generally address our efficiency wherever possible, so that we can be the best versions of ourselves individually and as a company.”

Christian grew up in Upstate New York and moved to Colorado after graduating from Syracuse University. “My passion for the outdoors is what brought me here, and the relationships I have built since moving to Denver are keeping me from going anywhere else,” he says.

He started in business development, holding positions at a Staples subsidiary, Quill.com, before becoming a licensed Financial Advisor at Merrill Lynch, where he managed private assets for two years. In 2017, General Cannabis brought him aboard to assist the Finance Department with internal financial reporting, investor relations, SEC reporting, capital raises and IT infrastructure. Next Big Crop scored Christian in 2019 when he joined the team as the Director of Business Development, which will involve many of the skills he offered at General Cannabis, along with building out financial models for clients, centralizing the delivery of contracts and scopes of work, and more sales. “This is really interesting, because I love evaluating deals and increasing profit margins,” Christian says.

Christian approaches his personal life the same way, looking for places where he can increase his fun margin, too. He loves to cook and drink craft beer, and being outdoors is big on his priority list. He also enjoys hiking, biking, skiing and golf; and spends as much time with his fiancée and pup, Marley, as he can.

Aaron Mullins

Systems Coordinator

The Systems Sorcerer

When Next Big Crop clients have an idea of what they want but don’t know how to get it out of their heads and into a workable operation, it’s time for them to meet Systems Coordinator Aaron Mullins.

“Basically, I make all of the stuff talk to each other and play nice,” Aaron, who is a certified electrical journeyman, says. “There are a hundred different ways that can happen, and so it’s my job to figure out which way will work best for this set of conditions and circumstances, and then be the systems integrator to get them all working together.”

Over his 14 years of electrical and automation systems work, Aaron has been responsible for the successful maintenance, installation and repair of motors, equipment and control systems in businesses, factories, warehouses and government buildings. It’s his teaching background as a journeyman educator, though, that makes it so easy for him to break down the complex structures so that everyone can understand them. Since Aaron joined the Next Big Crop team in 2016, he’s been instrumental in designing and installing facilities from 10,000 to more than 200,000 square feet.

When he isn’t maximizing efficiency and production, Aaron — who’s originally from Gillette, Wyoming, but now calls Denver home — can be found jumping out of airplanes or off the top of a hotel on an Acapulco beach. Naturally. “I moved to Colorado in 2009, and it was just so beautiful, I had to stay,” he says. “But I always say that I like to play with parachutes, and I like to travel, and so when I get to combine those two things, it’s pretty cool.”

Daniel Press

Project Manager

The Guru of Goal Achievement

To say that Daniel Press brings a versatile background of expertise to NBC is a vast understatement — his career has been richly layered with marketing and project management experiences that have helped to propel his clients to the highest levels of visibility and consumer confidence.

Daniel’s career initially launched, however, from a Bachelor of Arts degree in psychology from Miami University, and this deep foundational understanding of people, combined with his work as a life coach and fitness trainer, as well as extensive marketing and management experience, has made Daniel the guy when it comes to directing multilayered and complex projects. “Our clients place their dreams in our hands, and I treasure being part of a team where every member is driven and determined to do everything that they possibly can within their realm of expertise to realize those dreams,” he says.

Daniel is a certified Project Management Professional (PMP, ATx5) with more than 15 years of crushing it. After absorbing what he could about the human psyche and divining exceptional motivational tools, he excelled in the marketing field before turning his focus toward senior project management, creating and implementing detailed project road maps, schedules and work breakdown structures, defining the processes and tools best suited to each project and mitigating risk factors through careful analysis of financial and statistical data. This was followed by six years with a top firm in Boulder, Colorado, where he re-established a project management team to execute high-profile organizational and client projects.

His strengths are multifaceted, with an emphasis on team performance specialization, communication expertise, and driving systemic and cultural paradigm shifts. Focusing on innovative strategies that infuse traditional management methodologies with behavioral science training and real-world lessons, Daniel brings that special something to NBC, elevating its mission and contributing to the continuing evolution of the cannabis industry. “There is a quote by Emerson that says, ‘To leave the world a bit better … this is to have succeeded,’ Daniel explains. “My role gives me the rare opportunity to leave the world a bit better by helping clients start their dispensary, cultivation or manufacturing business, which enables people to receive the life-changing products our clients offer.”

When he’s not pursuing efficient solutions and driving cultural change, Daniel enjoys landscape photography, whitewater kayaking and backpacking, but he points out that “the most rewarding pursuit I have had was the privilege of providing obedience training to animal shelter dogs to help them become more adoptable.”

Jarret Ricci

Cultivation Consultant

"Let him in, He's with the Band"

Very little in Jarret Ricci’s past predicted his future results as a top-tier cultivation expert, but he thinks the intriguing disparity of his experiences has been instrumental in his success. “The work of running a cultivation is not usually what people expect,” Jarret says. “There’s so much thinking involved. You need to have a clear plan or a well-thought-out philosophy of why you’re doing this, and you need to be able to look as far down the road as possible to account for anything and everything.”

The Philadelphia native earned his first Bachelor of Science degree, in History, from Ohio’s Wittenberg University. While studying at Wittenberg, he spent a year in Thailand teaching English at local schools. After graduating, Jarret moved to L.A. for a brief time; he had planned on moving back to Philly, but on the trip back home he stopped in Denver and never left. Jarret earned a second BS in Education from Denver’s Metro State University and began teaching social studies.

But after teaching, a chance introduction to growing cannabis led him to spending four years working for Way to Grow, designing grow rooms, writing nutrient recipes, creating integrated pest management programs, and managing several large accounts.

Since Jarret joined Next Big Crop in January 2017 as a Cultivation Consultant, he has been in an integral support role for each of Next Big Crop’s clients, working directly with them to create the cultivation of their dreams. “It’s like building a race car,” he explains. “Everything has a function; nothing is extra or there just to be shiny. Each element needs to be performance-based and there for a reason, and then once you get going, you need to try to look as far down the road as possible.”

Considering the analogy, it’s no shocker that Jarret works on race cars in his off hours, along with racing them and riding dirt bikes, and skiing and snowboarding in the winter. “I have this 1971 TVR that’s one of only 273 made, and I’ve had it since I was 17. I will never sell it; I built it with my Dad,” Jarret says. “I’m putting a new racing motor in it, and then I’m going to try and scare myself. It’ll be interesting, for sure, to see how it goes.”

Jon Jirikovec

Cultivation Superintendent

Mr. Make It Happen

Jon Jirikovec started out in business — he has a Bachelor of Arts degree in Business Administration from Middle Tennessee State University — but once he became involved in the alternative medicine industry, he knew he’d found his calling. “What I like about this is that it’s completely different from a normal desk job,” Jon says. “It’s also really cool being in a new, emergent industry. I love being a part of changing the stigma around it and helping people realize the health benefits.”

Jon grew up in Nashville, but a move to Denver in 2011 sparked an interest in cannabis cultivation, particularly in the areas of research, sustainability and wellness. In 2013, he became the Lead Grower for Doctor’s Orders, then for Sweet Leaf in 2014-15, followed by time as a Head Grower for the Native Roots brand starting in 2016. It was there that his leadership role and successes in cultivation became undeniably strong, and he joined the Next Big Crop team in 2018. “I worked in restaurants when I first got here, but I started meeting people who were working cannabis and were really excited about the opportunities and potential,” Jon says. “I became fascinated with large-scale production and best practices, and how to create models to minimize labor and maximize output.”

Jon also sees the rewards of spending time outdoors, with snowboarding and doing pretty much anything in the mountains topping his list of favorites, although he heads to the beach on vacation when he wants some time to reset — Bali and Southeast Asia are at the top of his bucket list right now. “There just has to be water,” he says. “I really love going to Mexico or anywhere on the coast.”

Ross Brier

Marketing Manager

The Graphics Genius

Ross Brier takes the title of Graphics Genius very seriously, especially as he’s applied his creative and inventive talents toward helping to craft the visual narratives of the evolving cannabis industry over the past several years. “I’m driven by the opportunity to help shape an industry and the passion to share the hard work of a team whose goals are to share their knowledge and create world-class facilities for this new market,” he says, and as NBC’s Marketing Manager, he has embraced this challenge head-on.

His roles include presenting and enhancing the company’s identity and credibility through all channels — including online, advertising and social media — as well as coordinating trade shows and speaking engagements. He also assists the sales team and other team members in telling the company’s story and sharing the team’s passion for the industry.

Though the industry is still in its early days, Ross spent many years developing an expertise in graphic design and marketing to help put the company’s best face forward. After getting his bachelor of arts degree in graphic design at Keene State College in New Hampshire, Ross went on to fulfill various design and art direction roles for such companies as Bentgate Mountaineering and Golden Bike Shop, where he coordinated print ads for major magazines, and also designed and implemented email marketing campaigns; coordinated video production and photography efforts; and organized and executed special events. He also spent several years producing marketing collateral with in-house design teams for such top companies as Prudential Retirement, Travelers Insurance Group and Cycling Sports Group.

For Ross, these foundational skills and the cannabis industry have blended seamlessly. “I like the challenge of telling a story that hasn’t been told yet,” he explains. “Helping to create the tale of the cannabis industry drives me to push my skills and show the world what this industry can do.”

When he takes a break from the fast-paced hustle of the industry, Ross pursues camping, mountain biking, snowboarding and rock climbing, as well as spending quality time bonding with family and friends.

Justin Itzkowitz

Systems Design Manager

Mr. Multi-Dimensional

After a few experiences with 3D printing in college, Justin Itzkowitz was hooked. “In my freshman year, I did a project that involved printing 3D rockets, and that really sparked an interest in all things 3D,” Justin says. “Later, I also got to be involved in this amazing project designing 3D prosthetic hands for MIT’s FabLab, and that kind of sealed it.”

After moving to Colorado from Boston in 2017 (he holds a Bachelor of Science degree in Mechanical Engineering from Union College), Justin joined Next Big Crop in 2017, and using Solidworks and AutoCAD, he has since brought to life hundreds of thousands of square feet of cannabis cultivation, dispensary and manufacturing facilities. His primary focus is system design, which means things like working up facility and equipment specs, creating irrigation systems, and coordinating with clients’ engineers and architects throughout the process to ensure that all of the details and requests from clients have been relayed and implemented in the final design.

Unlike the typical cliché of an introverted engineer, though, Justin says he really welcomes the human interaction of his work. “The things I enjoy here include dealing with our clients, who are all so different and have different needs and viewpoints,” Justin says. “I also like coordinating with vendors, establishing those relationships and making the right call on a good fit with the client. For me, the most important thing here is, what does the client want, and how can I make that happen?”

Like quite a few of his Next Big Crop co-workers, Justin loves to skydive, and hopes to do more of it. “I’ve gone a few times, and it’s just incredible,” says Justin, who grew up skiing Vail at his grandfather’s place. “The main reason I moved to Colorado was for the skiing, but then I discovered this great skydiving community here, including all of these great people in the office who spend their weekends out there.”