As Founding Partner and Managing Director of Next Big Crop, Rich Cardinal puts his passions for problem-solving and plant cultivation to good use for each and every client.

“My goal is to help everyone succeed through the inevitable growing pains that come with all components of cannabis, such as lowering production costs and leveraging state-of-the-art systems.” Rich says. “My take is that even if something seems status quo and people have been doing it for five years, that doesn’t necessarily mean that it’s the best way to do it, so I love to take a step back and work with the team to brainstorm top ways to tackle it, and then collectively come up with the most creative approach for reaching the best possible outcome. It’s so rewarding to pop back into an operation that we were instrumental in launching and see everything working smoothly.”